by Joe Mandese
"When they converge, something shifts: subjective creative debates disappear," touts an Omnicom spokesperson, adding: "Work becomes both effective and distinctive. Optimized for performance and … Read the whole story
by Laurie Sullivan
Influential ad, media and data execs have joined an advisory board at a startup working to measure cultural relevance across campaigns and websites. Google, … Read the whole story
by Tanya Gazdik
The food and restaurant industry spends about $14 billion annually for advertising in the U.S., according to a 2017 analysis of Nielsen data. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Now that Warner Bros. Discovery and Paramount Skydance are on the road to closing their merger deal, will there be potholes along the way? Read the whole story
by Colin Kirkland
The beta version of Meta's AI business assistant is now rolling out to advertisers and agencies of all sizes across major global markets and … Read the whole story
by Laurie Sullivan
Yelp wants to become an integrated tool for advertisers as well as a destination for site visitors. The goal is for companies to use … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
AI technology being developed will complicate the SECURE Data Act. This proposed bill could end a confusing patchwork of regulations, but it introduces several … Read the whole story
by Rob Williams
Consumer sentiment remains fragile amid financial pressure, geopolitical turbulence and a growing need for escape. Read the whole story
by Colin Kirkland
XBox CEO Asha Sharma announced a Game Pass partnership with gaming-centric social platform Discord. Read the whole story
COMMENTARY
by Bill Duggan
In advance of the ANA's upcoming Advertising Financial Management Conference in Orlando, I had a wide-ranging conversation with PR Council President Kim Sample, who … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Controlling exactly what inventory slot goes to what advertiser for what desired audience or outcome is where market power is moving today. Read the whole story
by Steve McClellan
BX has been a growing offering in Dentsu Japan for the last decade and started expanding internationally in 2024. The unit now has a … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Comcast CFO Jason Armstrong said rising gains reflect "a meaningful inflection point, with Peacock expected to approach profitability" - possibly by Q2. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Conservative Republicans and liberal Democrats seek depth, but moderates not as much, a study by Pew Research Center from the Pew-Knight Initiative finds. Read the whole story
by Laurie Sullivan
Google CEO Sundar Pichai disclosed that 75% of new code that creates many of Google's applications - from cloud to ad services - is … Read the whole story