by Steve McClellan
Earth AI was announced late last year and the integration with WPP Open follows an expanded partnership around cloud and AI capabilities that the … Read the whole story
by Wendy Davis
Lawmakers on Wednesday unveiled a privacy bill that would override laws in at least 20 states, and wouldn't require businesses to allow consumers to … Read the whole story

COMMENTARY
by Joe Mandese
Fast-moving tech, especially AI, is the fastest-growing "risk," according to marketers. Looked at another way, it may also be their biggest opportunity. Read the whole story

COMMENTARY
by Adam Buckman, Featured Columnist
If the voters vote yes, then the story of Paramount's long pursuit of WBD comes to an end. Or does it? Read the whole story

COMMENTARY
by Joe Mandese
YouTube may be the largest "audio" medium in the world, but it's a tiny player in terms of audio ad sales. Which explains why … Read the whole story

COMMENTARY
by Wayne Friedman, Staff Writer
Netflix keeps experimenting with offering more video podcasts - but this harmonizing of old-school and modern video content is not easy. Read the whole story
by Wayne Friedman
EDO says the AI-enabled ChatEDO platform will help to remove "significant cost barriers and workflow friction at a time when teams are under growing … Read the whole story
by Colin Kirkland
Threads is rolling out "Live Chats," a new way for brands, creators and fans to stoke conversation around relevant real-time events. Read the whole story
by Laurie Sullivan
OpenAI released an image engine for ChatGPT with "thinking capabilities" this week, as it prepares to take the needed steps to build an ad … Read the whole story
by Wayne Friedman
Sixty-two percent of all podcast users are consumers of video podcasts on YouTube. Netflix has 34% share, followed by Spotify at 23% and Apple … Read the whole story

COMMENTARY
by Laurie Sullivan, Staff Writer
Google has introduced three agentic safety features that reduce advertisers' manual administrative burdens, allowing them to focus more on campaign performance rather than troubleshooting. Read the whole story
by Wayne Friedman
Regular-season NBA games across all platforms grew 16% to an average 1.8 million Nielsen-measured viewers per game, with games airing on ESPN/ABC, NBC, NBA … Read the whole story
by Rob Williams
The NFL has achieved something extraordinary: convincing America to watch grown men read names off a card for three consecutive nights. Read the whole story
by Steve McClellan
In his new role, Hennessy will continue to lead the media practice, as well as shape operations agency-wide, reporting to Ben Behrman, president and … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Content marketers know authoritative writing earns attention. GEO adds a layer of technical specificity that content marketers alone don't always bring. Read the whole story
by Colin Kirkland
Microsoft Executive Vice President Ryan Roslansky has named longtime LinkedIn employee and former COO Daniel Shapero as the social media and jobs platform's new … Read the whole story
by Laurie Sullivan
Google Cloud has announced a $750 million fund to support its 120,000 partners in advancing joint customers' transformation with agentic AI. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Hearst News selects Magnite as its preferred dealer for high-impact ad formats. Read the whole story
COMMENTARY
by Patrick Fenton
In a fragmented landscape defined by choice, attention can get you seen, but trust is earned through relevance and consistency. Read the whole story
by Wendy Davis
The tech industry group CCIA, which sued to block enforcement of the law, withdrew its suit Tuesday. Read the whole story
by Laurie Sullivan
Google CEO Sundar Pichai disclosed that 75% of new code that creates many of Google's applications - from cloud to ad services - is … Read the whole story