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by Joe Mandese
Amid waning economic confidence and reduced expectations for U.S. advertising budgets, media sales organizations will have to compete even more fiercely for a dwindling … Read the whole story
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by Erik Sass
History (the cable channel previously known as the History Channel) is making history with the first full exterior and interior wrap of a New … Read the whole story
COMMENTARY
by Robert Keating
Last February, comedian Sarah Silverman appeared on her then-boyfriend Jimmy Kimmel's ABC late-night program, surprising him with an outrageously funny short film: "I'm F---ing … Read the whole story
COMMENTARY
by Jack Feuer
When you craft digital campaigns, make sure to build in Plan B for when dissonance kicks in--that absolute worst moment when your digital play … Read the whole story
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by Joe Mandese
Despite the rapid rise of online media, television, followed by newspapers and radio, remain the most credible sources of news and information, according to … Read the whole story
by Wayne Friedman
When it comes to the number of video streams on the Internet, Viacom continues to be the biggest provider among traditional entertainment companies. During … Read the whole story
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by Erik Sass
Even after their merger, the Sirius-XM saga continues. Rep. Ed Markey (D-MA), the chairman of the House Subcommittee on Telecommunications and the Internet, proposed … Read the whole story
by David Goetzl
Unilever has signed on as the presenting sponsor of the new DirecTV season of "Friday Night Lights." The 13-episode run will be ad-free, but … Read the whole story
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by David Goetzl
A General Electric representative said Tuesday that CFO Keith Sherin's comments last week about weak auto-category advertising at NBC Universal were in reference to … Read the whole story
by Wayne Friedman
Spot Runner, the Los Angeles-based automated advertising agency for mid-size marketers, has struck a deal with PR Newswire's MultiVu to launch a more streamlined … Read the whole story