Amid waning economic confidence and reduced expectations for U.S. advertising budgets, media sales organizations will have to compete even more fiercely for a dwindling … Read the whole story
History (the cable channel previously known as the History Channel) is making history with the first full exterior and interior wrap of a New … Read the whole story
Last February, comedian Sarah Silverman appeared on her then-boyfriend Jimmy Kimmel's ABC late-night program, surprising him with an outrageously funny short film: "I'm F---ing … Read the whole story
When you craft digital campaigns, make sure to build in Plan B for when dissonance kicks in--that absolute worst moment when your digital play … Read the whole story
Despite the rapid rise of online media, television, followed by newspapers and radio, remain the most credible sources of news and information, according to … Read the whole story
When it comes to the number of video streams on the Internet, Viacom continues to be the biggest provider among traditional entertainment companies. During … Read the whole story
Even after their merger, the Sirius-XM saga continues. Rep. Ed Markey (D-MA), the chairman of the House Subcommittee on Telecommunications and the Internet, proposed … Read the whole story
Unilever has signed on as the presenting sponsor of the new DirecTV season of "Friday Night Lights." The 13-episode run will be ad-free, but … Read the whole story
A General Electric representative said Tuesday that CFO Keith Sherin's comments last week about weak auto-category advertising at NBC Universal were in reference to … Read the whole story
Spot Runner, the Los Angeles-based automated advertising agency for mid-size marketers, has struck a deal with PR Newswire's MultiVu to launch a more streamlined … Read the whole story