COMMENTARY
by John Capone
The soundtrack should maybe have been Das EFX but it was a lot more Fall Out Boy as MTV unleashed its foray into campaign … Read the whole story
by Erik Sass
Along with the rest of the world, media companies are feeling the effects of the ongoing financial meltdown. As the banking industry has collapsed … Read the whole story
COMMENTARY
by Jack Feuer
Advertisers should jump on Columbus Day. Apparently, no one "owns" it yet. Although it was pleasant to have a commercial break. TV shows sans … Read the whole story
by David Goetzl
Media companies may find PepsiCo knocking on their doors a little louder over the next year. The beverage giant's CEO said repeatedly Tuesday that … Read the whole story
by Wayne Friedman, David Goetzl
Former NBC News executive Andrew Lack has been named CEO of Bloomberg's television, interactive and radio operations group. Read the whole story
by Wayne Friedman
Media Rights Capital may be having its problems on traditional TV with its programming on CW, putting "Easy Money" and "Valentine" on hiatus. But … Read the whole story
by Fern Siegel
First there was her TV show, then a popular magazine. Now comes the branding. Daytime host Rachael Ray is making her QVC debut on … Read the whole story
by Erik Sass
The Hotel Networks, which delivers video programming to 1 million hotel rooms and claims to reach about 20 million guests a month, is undertaking … Read the whole story
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by Wayne Friedman
Monday night gave NBC some slightly better news for its closely watched prime-time shows. Both "Heroes" and "Chuck" perked up with big double-digit DVR … Read the whole story