Supporting what TV stations have been pushing for months, the Television Bureau of Advertising is endorsing new Nielsen Media Research ratings measurement that takes … Read the whole story
In a surprise decision that is likely to trigger some introspection from other major Donovan shops, Interpublic's MediaBrands division is staying pat with long-time … Read the whole story
Citadel, Emmis, and Clear Channel are signing up for Media Monitors' new Audience Reaction research service, which provides strategic insights about programming based on … Read the whole story
Time Warner Cable touts a service: "Never on satellite. Never on FiOS. Only on cable." Telco TV FiOS slugs back: "For the best picture, … Read the whole story
Los Angeles city officials are recommending that no new billboards be permitted for six months to allow the city to reformulate laws regulating out-of-home … Read the whole story
The second Thursday of the November sweeps looked much the same as the first: CBS was the top-rated network; ABC had the best-rated show. … Read the whole story
