For the past couple of years, the mantra at Nielsen Co. has been to "follow the video." Now it's adding some audio. For the … Read the whole story
For its now second annual "Green is Universal" week, NBC Universal has made a major sponsoring deal with Subaru of America. During the week-long … Read the whole story
Nielsen Co. says one major out-of-home media company, Arena Media Networks, pulled in 173 million video advertising impressions through in-stadium digital displays for the … Read the whole story
The New York Times is halting publication of Play, its quarterly sports magazine, according to FishbowlNY.com, which first reported the news. Editor Mark Bryant … Read the whole story
This November, Sunday night proved on old adage about television: With counter-programming, there's something for everyone. For fans of football, the just-completed big Presidential … Read the whole story
