Tuesday, November 18, 2008
  • Nielsen To Follow The Audio: Jumps Back Into Radio Ratings, Competes With Arbitron

    For the past couple of years, the mantra at Nielsen Co. has been to "follow the video." Now it's adding some audio. For the … Read the whole story

  • Subaru Drives NBC's 'Green Is Universal'

    For its now second annual "Green is Universal" week, NBC Universal has made a major sponsoring deal with Subaru of America. During the week-long … Read the whole story

  • Major League Baseball Scores With Out-Of-Home Ad Exposures

    Nielsen Co. says one major out-of-home media company, Arena Media Networks, pulled in 173 million video advertising impressions through in-stadium digital displays for the … Read the whole story

  • Play Out: NYT Shuts Sports Mag

    The New York Times is halting publication of Play, its quarterly sports magazine, according to, which first reported the news. Editor Mark Bryant … Read the whole story

  • November Sundays Have Something For Everyone

    This November, Sunday night proved on old adage about television: With counter-programming, there's something for everyone. For fans of football, the just-completed big Presidential … Read the whole story