by David Goetzl
Holding company Interpublic has won the bulk of the consolidated media-buying/planning account for both Miller and Coors, as the two beer marketers recently merged … Read the whole story
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by The Editor
Diane Mermigas will return next week. Read the whole story
COMMENTARY
by Patrick T. Davis
The post-agency era is upon us. With staggering speed and efficiency, consumer preferences and digital technologies have created a broad and deep cultural demand … Read the whole story
by Fern Siegel
The stock market isn't the only thing in freefall. According to the Federal Reserve Board, Americans owe nearly $1 trillion in credit-card debt. To … Read the whole story
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by Erik Sass
The collapse of the newspaper industry is taking a toll on businesses and organizations closely associated with newspapers, including the Associated Press and the … Read the whole story
by David Goetzl
ESPN appears to be heeding cable operators' frustrations with networks placing so much of their premium content on the Web for free. It has … Read the whole story
by Aaron Baar
Yellowbook.com shows off its new interactive features--such as rating local businesses--through a new advertising campaign that engages viewers and helps consumers improve their searches. Read the whole story
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by Erik Sass
Radio advertising revenues fell 9% in the third quarter of 2008 to $4.96 billion, according to the Radio Advertising Bureau, which released the quarterly … Read the whole story
by David Goetzl
After seven seasons on NBC, comedy "Scrubs" makes its debut on ABC on Monday--sort of. Episodes of previous seasons will be available on ABC.com … Read the whole story