COMMENTARY
by David Goetzl
Over the next few months, one of the more interesting series to watch as far as product placement goes promises to be "Trust Me." … Read the whole story
COMMENTARY
by Don Seaman, Featured Contributor
How does Jeff Immelt, Secretary of Commerce, sound? You can save the digital transition nightmare. At the recent Ad Council dinner, you said that … Read the whole story
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by Joe Mandese
In a crammed Midtown Manhattan conference room, a small, but influential group of TV and advertising industry executives met this week to share some … Read the whole story
by Wayne Friedman
LAS VEGAS -- Major TV station groups unveiled a groundbreaking mobile digital TV service under their Open Mobile Video Coalition initiative in an announcement … Read the whole story
by Wayne Friedman
LAS VEGAS -- Future growth of TV platforms for consumers will dance on a fine line between success and failure; it requires, says Disney-ABC … Read the whole story
by David Goetzl
Several weeks after Nielsen reported that some 7.8 million homes are not prepared for February's digital transition and just days after the government said … Read the whole story
by Erik Sass
Katz Media Group is launching a new national marketing unit that will focus on creating custom solutions for advertisers that take advantage of radio's … Read the whole story
by Erik Sass
The Boston Globe will start selling front-page ads during the first quarter of this year. The Chicago Tribune is reversing course, pulling many of … Read the whole story
by Erik Sass
The real estate downturn and general recession have claimed another victim in the beleaguered shelter category: Country Home, which Meredith Corp. is shuttering after … Read the whole story
by David Goetzl
Turner has inked deals with three marketers to serve as top-tier sponsors of its coming TNT drama about the ad world--relationships likely to lead … Read the whole story
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by David Goetzl
A day after Cross MediaWorks indicated that it would begin representing some affiliates of Spanish-language Azteca America, the network said it has created its … Read the whole story