Mike Hess is out as the top research executive in Omnicom's global media organization, becoming the latest casualty in a creeping restructuring of Madison … Read the whole story
The cost of an average prime-time price plummeted 15% during the fourth quarter of 2008, and CBS led the decline with a whopping 22% … Read the whole story
- COMMENTARY
The best thing about Super Bowl XLIII was the football game. And that's just not right. Do you actually believe that what we saw … Read the whole story
Google this morning announced an agreement to integrate its Google TV Ads system with VCI Solutions, a company that provides traffic and billing systems … Read the whole story
A source said Tuesday that Hulu.com did cut a check to NBC Universal for its 60-second Super Bowl ad on Sunday. A New York … Read the whole story
After more than a year and a half of arbitration, Publicis' Starcom MediaVest Group and Donovan Data Systems today announced they have reached an … Read the whole story
Forget about what you thought about the Super Bowl commercials. How did you sweat to them? Read the whole story
The Association of National Advertisers and the American Association of Advertising Agencies are flexing their collective clout in a weak media economy and are … Read the whole story
Disney kicked off Tuesday what promises to be a run of major media companies reporting turmoil in the ad markets having a negative effect … Read the whole story
Two new studies give a boost to out-of-home advertising, touting its ability to reach consumers in a fragmented media environment--especially if advertisers understand local … Read the whole story
Looking to jump-start sales for its five owned-and-operated radio stations, ESPN has created the post of director, national sales. Greg Sunkel, who led the … Read the whole story
News Corp. leveraged its strong Fox News Channel to gain added distribution for its fledgling business network. The company reached a deal with satellite … Read the whole story
ID Media, a direct and digital media company, is teaming up with ShopText to offer advertisers a cost-per-response mobile marketing service. Advertisers can set … Read the whole story
What did all those Super Bowl promo ratings points do for NBC's prime-time shows? Not much, so far. Read the whole story
