Barry Fischer, who for more than a decade helped reshape Madison Avenue's perceptions of the value of cable TV, is out as executive vice … Read the whole story
NEW ORLEANS - While it's not likely to shed the kind of blood that a battle among Mafia capos might, a panel billed as … Read the whole story
NEW ORLEANS -- Carat CEO Sarah Fay said marketing efforts that employ social media sites are more effective when used as part of a … Read the whole story
Two print editions of two major West Coast newspapers are tottering toward oblivion, as Hearst deliberates over the fate of the Seattle Post-Intelligencer and … Read the whole story
AT&T is sponsoring a new effort by MTV Networks to promote its big library of music videos, under the theme "AT&T Music Vault Read the whole story
It's one of the more interesting ideas to come out of the current crisis in the newspaper industry. MediaNews Group is exploring the idea … Read the whole story
It will only last a short time. But ESPN may find impressive viewer engagement scores for some ads now running on ESPN360.com, a site … Read the whole story
For the second week in a row, Fox's special edition of "American Idol" nicely disrupted the usual Thursday night network competitors. "Idol" posted a … Read the whole story