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by Joe Mandese
Describing the enhanced TV industry's advertising infrastructure as "balkanized," Interpublic's top forecaster this morning released a relatively mediocre advertising outlook for the nascent medium. … Read the whole story
by Wayne Friedman
NBC's Jay Leno moving to 10 p.m. could mean greater share of advertising dollars for its competitors -- ABC and CBS -- but not … Read the whole story
by Wayne Friedman
TV stations are now getting millions from retransmission deals from cable operators. Have they been responsible for cable operators passing on these costs to … Read the whole story
by Wayne Friedman
BIA Advisory Services says TV and radio stations will have an 18.6% compounded growth rate over the next four years. Broadcast stations' Internet advertising … Read the whole story
by David Goetzl
Liberty Media saw revenues at its Starz family of pay-TV channels increase 8% in the first quarter on the backs of higher subscription revenues. … Read the whole story
by Erik Sass
The Democratic acting chairman of the Federal Communications Commission, Michael Copps, has urged members of the FCC's new Diversity Committee not to bring back … Read the whole story
by Fern Siegel
The Sponsorship Group for Public Television says it is a first. The org is offering marketers on-air exposure across multiple PBS Kids television series … Read the whole story
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by David Goetzl
The head of Scripps Networks Interactive, which includes Food Network and HGTV, says there are "some promising signs that the [ad] market is stabilizing," … Read the whole story
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by Karl Greenberg
General Electric is launching a new initiative that positions it as the bringer of health to the masses, with "Healthymagination." The company has committed … Read the whole story