MediaDailyNews
Friday, June 12, 2009
  • COMMENTARY
    True Patriotism: Colbert's Iraq Tour
    by Fern Siegel

    Stephen Colbert, who plays a faux Bill O'Reilly, outdid the man he calls "papa bear." On Monday, June 8, Colbert made good on his … Read the whole story

  • Nielsen Adds TargetCast, Maverick Media As Radio Clients
    by Erik Sass

    Several more radio players have signed up for Nielsen's new radio ratings service, scheduled to launch in August. This week, Nielsen announced that media … Read the whole story

  • IPG CFO: Agency Trimmed Enough, Renewed Client Focus
    by David Goetzl

    Interpublic Group CFO Frank Mergenthaler said this week that after some aggressive staffing cuts, the holding company can't do more without putting it in … Read the whole story

  • Weather Channel Adds Original Shows, Sells At Upfront
    by David Goetzl

    As the Weather Channel looks to add additional nights with original longer-form programs to weekends, the network is debuting new series this season in … Read the whole story

  • 'Touch' Hammers Home A&E Marketing Campaign
    by Gavin O'Malley

    Mix MC Hammer's landmark single "U Can't Touch This," a crowd of unsuspecting LA shoppers and several strategically placed video cameras, and what do … Read the whole story

  • Mag Bag: Texterity Releases Mobile Reader Study
    by Erik Sass

    Texterity has released the results of its latest Profile of the Digital Edition Reader, which found high rates of satisfaction and engagement with digital … Read the whole story