MediaDailyNews
Tuesday, June 16, 2009
  • MRI Launches Ad Effectiveness Ratings
    by Erik Sass

    The magazine industry's first ad effectiveness ratings have been released by Mediamark Research & Intelligence, with the debut of its "AdMeasure" report. The new … Read the whole story

  • COMMENTARY
    Dear Bev: "OMG I can't wear flip-flops 2 work?" How do I keep my Gen Y employees buttoned up?
    by Beverly Weinstein

    It's not the beach, it's not a club, and it's certainly not a car wash. It's an office. These are the words that more … Read the whole story

  • Hallmark Gives Advertisers 'Fast Break'
    by Wayne Friedman

    Again tackling the issue of TV messaging clutter, Hallmark Channel has started new shorter-length commercial pods. The effort, called "Fast Break," will replace, on … Read the whole story

  • Gas Station TV, Toyota Drive New 'Prius' Show
    by Erik Sass

    Gas Station TV and Toyota are launching a new "community-generated" TV program, "Prius Neighborhood," devoted to local events and activism. It will allow consumers … Read the whole story

  • Sundance Greens 'Lazy Environmentalist'
    by Fern Siegel

    Sundance Channel, Brita and Green Works brands have signed on as co-presenting sponsors of Sundance Channel's original series, "The Lazy Environmentalist." The brands will … Read the whole story

  • Fox Gives Early Sept. Push To New Shows
    by Wayne Friedman

    Fox will look for another early push for its highly touted new show "Glee" by debuting it -- as well as other shows -- … Read the whole story

  • NBA Finals Slipped in Ratings
    by Wayne Friedman

    The fifth game of ABC's "2009 NBA Finals" posted slightly lower ratings versus earlier games, which also resulted in less viewership versus last year's … Read the whole story