Suppose someone pulled the plug and a couple of million people didn't care. That may be what the TV industry is discovering nearly a … Read the whole story
After a year-plus in use, Television Bureau of Advertising's new electronic ordering system ePort has added a big media agency to its client roster. … Read the whole story
When the adults finally shut up and asked college students what would solve the problem of binge drinking on college campuses, they got revealing … Read the whole story
Steve McGowan, the top research executive at Discovery Communications before joining Nielsen, is returning to the programmer next month, though his role has yet … Read the whole story
In an effort to accommodate struggling newspapers and other news organizations, the Associated Press plans to lower its fees by another $10 million in … Read the whole story
Jim Margolis, the senior partner at GMMB, is swamped with requests from international candidates who hope he can replicate his success with Obama for … Read the whole story
This week saw more activity in the digital out-of-home marketplace, with a new deal between Captivate Network, which shows digital displays in office buildings, … Read the whole story
Satellite television distributor DirecTV Group has struck a deal with Invidi Technologies to deliver addressable advertising starting in 2011. Read the whole story
There are fears that Hulu is slowly starting to contribute to on-air ratings declines, particularly among college students who access it on their laptops … Read the whole story