MediaDailyNews
Tuesday, July 7, 2009
  • Arbitron Spurns FCC, Courts Industry
    by Erik Sass

    Amid a continuing inquiry by the Federal Communications Commission and concurrent hearings by Congress, Arbitron has filed a comment stating the FCC does not … Read the whole story

  • New Genre: Online Video Grows in Popularity
    by Wayne Friedman

    Lower TV ratings got you down? A new survey about short professionally produced online videos might explain why. A Magid/Metacafe survey found that shorter … Read the whole story

  • SyFy 'Imagination' Film Promotes New Shows, Tag
    by Wayne Friedman

    As part of NBC Universal's Sci Fi Channel controversial name change to SyFy, which starts July 7, the network is launching a two-minute film … Read the whole story

  • Elle.com Teams Up with Online Fashion Retailer
    by Erik Sass

    After achieving a sort of ubiquity with its involvement in Bravo's "Project Runway," Elle is planning yet another brand extension through a partnership between … Read the whole story

  • Marketers: Kids Spending More Time, Money Online
    by Laurie Sullivan

    Marketers looking to connect with kids should go online, since kids are more willing than ever to spend money there. Separate studies from Nielsen … Read the whole story