COMMENTARY
by Gale Metzger
Fourteen companies have agreed to work together as a Coalition for Innovative Media Measurement. That is an achievement. It speaks to the belief that … Read the whole story
by David Goetzl
As it looks to experiment further with addressable advertising, GroupM has inked a deal with an effective middleman in the process: TidalTV. The tech … Read the whole story
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by The Editor
Fresh from Media magazine's Future of Media Forum in New York, see for yourself why Ad Age's Bob Garfield believes the future of media … Read the whole story
COMMENTARY
by Jack Feuer
Choosing the right channels is only the opening act for marketers. It's the content that will make or break your campaign. The medium is … Read the whole story
by Wayne Friedman
A new TV survey says 2% -- or two hours per month -- of all TV viewing in the U.S. comes from non-traditional TV … Read the whole story
by Erik Sass
After hitting all-time lows earlier this year, newspaper stocks are rebounding -- slightly. Simply put, it means there is reason for cautious hope -- … Read the whole story
by Wayne Friedman
Fox continued its winning streak on Monday night -- but ESPN's "Monday Night Football" and CBS' "Late Show with David Letterman" did a bit … Read the whole story
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by Joe Mandese
In another big score for Donovan Data Systems, the media buying processor has renewed a multi-year contract with Carat's U.S. operations for its systems … Read the whole story
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by David Goetzl
Nickelodeon has ordered up a second season of animated series "Glenn Martin, DDS," produced by the company run by former Disney chief Michael Eisner. Read the whole story