We're not out of the woods yet. According to at least one respected ad industry forecaster, Publicis' ZenithOptimedia Group, the rate of global ad … Read the whole story
Nielsen Co. has decided on a plan to install Internet meters alongside TV meters in its entire TV measurement panel over the next year, … Read the whole story
Rupert Murdoch wants to charge for access to news-oriented Web sites in the News Corp. portfolio. Now, he's determined to extract fees from cable … Read the whole story
General Electric executives, during the third-quarter earnings call, said the company wants to have a long-term future with NBC Universal -- in some form. … Read the whole story
Fox Cable Networks' struggling Fox Reality Channel will give way to another National Geographic Channel: Nat Geo Wild, launching in 2010 with nearly 50 … Read the whole story
Some 42% of agency and brand marketers plan to increase their spending on digital out-of-home video advertising, according to Adcentricity. If their predictions hold … Read the whole story
Another potential default has been averted in the radio industry with deals between Westwood One and its main lenders to waive the covenants governing … Read the whole story
Week two of the United Football League on Versus brought marked ratings decreases compared to the league opener. Versus is also embroiled in a … Read the whole story