-
by Joe Mandese
The computer systems that Madison Avenue uses to plan, buy, process and pay for media have historically been referred to as "back office" systems, … Read the whole story
by Wayne Friedman
In one of the bigger public service TV campaigns in recent times, more than 60 national TV programs will focus on volunteering starting this … Read the whole story
by Wayne Friedman
Gannett's third-quarter net profit sank 53% on Monday -- but investors saw positive signs that the company was improving, and pushed its stock up … Read the whole story
by Erik Sass
Among the gloomy Zenith predictions: while overall ad spending is expected to rebound somewhat in 2011, newspapers and magazines will continue to decline due … Read the whole story
-
by Erik Sass
The New York Times will cut 100 positions from its newsroom by the end of the year, equaling roughly 8% of the newsroom staff, … Read the whole story
by Erik Sass
The hope for a last-quarter recovery for monthly magazines is growing fainter with the release of November ad page figures from Media Industry Newsletter … Read the whole story
by David Goetzl
After curtailing ad spending during the holiday season last year, toymaker Hasbro has continued to make cuts so far this year. Revenues, however, have … Read the whole story
-
by Wayne Friedman
Keeping its viewers focused on aliens -- and at the skies -- ABC will create a skywriting campaign for its "V" miniseries, a new … Read the whole story