To promote the program, 22 different skywriting messages will display the big red "V" in the sky in 15 different major metropolitan markets. The campaign will run from Oct. 23 through Nov. 3.
The program, which starts Nov. 3, is an update of the 1980s' miniseries about the world's first encounter with an alien race.
In "V", massive spaceships simultaneously appear over 29 cities around the world, where seemingly the Visitors (or Vs) seem to promote a message of peace. The Vs are generous, offering to share their advanced technology. Some earthlings, however, remain skeptical.
The cities in the campaign include New York, Los Angeles, Chicago, Boston, San Francisco, Minneapolis, Seattle, Orlando, Philadelphia, Tempe, Atlanta, Dallas, Austin and Las Vegas.
New York and Los Angeles markets will see multiple skywriting messages over the weeklong campaign.