by Wayne Friedman
Cox and NBC started another test in which TV commercials of traditional TV will resemble those on the Internet -- commercials will be continually … Read the whole story
COMMENTARY
by Jack Feuer
The digidouches talk a good game. They know the tech, but they don't understand the art. And sooner or later, they'll get theirs. Read the whole story
by Wayne Friedman
Young consumers, 18-34, are moved more than others to buy products with celebrities attached to them. They believe such endorsements improve a brand's awareness … Read the whole story
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by David Goetzl
A top Cablevision executive said Tuesday the company expects to complete the spinoff of its Madison Square Garden unit by Dec. 31. Cablevision vice … Read the whole story
by Erik Sass
Newspaper publishers hoping to staunch the flow of ad dollars out of the medium got some help this week from a Scarborough Research study, … Read the whole story
by David Goetzl
A top Mediacom executive who handled the Hasbro business will head sales for the new network, co-owned by the toy company and Discovery Communications. … Read the whole story
by David Goetzl
Customers of its U-verse telco TV service will be able to enter a coupon code with a remote control, which will allow them to … Read the whole story
by David Goetzl
Cartoon Network has a deal with Kids Foot Locker that has the retailer plugging the latest movie in the "Ben 10" franchise, while the … Read the whole story
by Erik Sass
Seeking to accommodate community newspaper publishers squeezed by the recession, the Audit Bureau of Circulations board has given its final approval for a new … Read the whole story
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by Joe Mandese
In an indication of the role finance is playing in the restructuring of big media agency holding companies, Interpublic's Mediabrands division Tuesday announced that … Read the whole story