The president of GroupM North America and chair of the 4As media policy committee sent Nielsen an angry letter fuming over the media company's … Read the whole story
Coca-Cola's top stateside marketing executive delivered some auspicious words for Univision and BET this week, saying targeting "multicultural" Americans will be paramount for the … Read the whole story
The editors of MEDIA magazine have selected Interpublic's Mediabrands division as the Media Agency Holding Company of the Year, and Havas' MPG unit as … Read the whole story
Touch that NFL programming on your TiVo remote -- in any way -- and Coors Light will send you commercial messaging. The Coors prompts … Read the whole story
DirecTV has tapped Michael White, the retiring head of PepsiCo.'s international operations, as its new CEO. Read the whole story
While retailers are hoping shoppers will begin returning to stores as the economy improves, mall media networks are hoping to attract more ad dollars … Read the whole story
Publicis CEO Maurice Levy says he's under pressure to cut fees, but that digital marketing, with its pinpoint metrics, offers the promise of big … Read the whole story
Consumers may be willing to pay for online content, but they won't pay much, according to a new study from the Boston Consulting Group, … Read the whole story
AirTran Airways said it has begun offering seat-back advertising on its jets, with plans to extend the opportunity to its full fleet of 138. … Read the whole story
Deep into the November sweeps, competitive battles are having their effect on all network TV shows, old and new. CW's "Melrose Place" did better … Read the whole story
