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by Joe Mandese
Xerox, the name most associated with copies, has a plan that could help advertisers deliver the right copy - TV commercial copy, that is … Read the whole story
by Wayne Friedman, David Goetzl
In an extraordinary statement in which he turned somber, Conan O'Brien indicated Tuesday he would be leaving NBC -- unless the network changes its … Read the whole story
by Wayne Friedman
ABC's Stephen McPherson is happy with his network's progress. He says there will be new marketing efforts for "Jimmy Kimmel Live," especially with regard … Read the whole story
COMMENTARY
by Brad Adgate, Op-Ed Contributor
While the overall adoption of 3D TV (and other screens) is perhaps several years away, if indeed it ever does become a commodity, here … Read the whole story
by David Goetzl
Cablevision boasts that its fledgling interactive advertising platform is producing results with a notable viewer response rate, in line with marketers' goals. Advertisers have … Read the whole story
by Wayne Friedman
As it verges on taking control of NBC Universal, one of Comcast's senior programming executives will continue on for many years. Ted Harbert, president … Read the whole story
by David Goetzl
In a striking move for both buyer and seller, truTV has picked up a Super Bowl spot on CBS to plug the series "Full … Read the whole story
by Erik Sass
It's been a rough week for media research firm Arbitron, which saw its still-new boss suddenly pushed out for giving "erroneous" testimony to Congress … Read the whole story
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by Erik Sass
Richard Beckman -- the former head of Conde Nast's Media Group and more recently the president of the company's Fairchild Fashion Group -- is … Read the whole story
by Wayne Friedman
Pasadena, Calif. -- For the first episode of ABC's "Lost"'s final season, the network is unveiling a sweepstakes campaign that will feature washed-up like … Read the whole story
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by Erik Sass
Total ad pages in consumer magazines tumbled 25.6% in 2009, per the Publishers Information Bureau, dropping from 227,443 to 169,218. Losses were widespread and … Read the whole story