by Wayne Friedman
No matter what happens after 11:30 p.m. in a couple of weeks, NBC has said it will be moving the new Jerry Seinfeld reality … Read the whole story
by Wayne Friedman
Coca-Cola gets some big-star media value for its on-air, branded content on "American Idol" -- a sparkling $12 million just from the show's initial … Read the whole story
by Wayne Friedman
The new Discovery Communications-Hasbro kids cable network now has a name -- The Hub. The network is set to launch in fall of 2010 … Read the whole story
by Erik Sass
Broadcast radio is getting contextual advertising placements courtesy of Clear Channel Radio, which is offering advertisers the ability to automatically insert audio spots after … Read the whole story
by David Goetzl
The lead character in AMC's "Breaking Bad" runs his drug-dealing enterprise from a revolting RV. To promote the third season, the network is going … Read the whole story
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by Joe Mandese
The media industry employment marketplace is beginning to improve, according to a report released Thursday by Mediabistro.com. While competition for jobs in the media … Read the whole story
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by David Goetzl
Top-20 cable operator Bresnan Communications has launched a dynamic ad insertion VOD test in four Montana markets. Read the whole story
by Erik Sass
Hoping to parlay a rumored economic turnaround into a rebound for magazines, a group of leading publishers including Time Inc., Conde Nast, Meredith, Hearst … Read the whole story