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by Erik Sass
Generally agreed to be the most important event in the history of Western civilization, Apple's long-awaited unveiling of its new tablet-style iPad computer has … Read the whole story
by Wayne Friedman
Rentrak's "Stickiness Index" has been in operation for about six months, and the company says it continues to reveal value in TV shows not … Read the whole story
COMMENTARY
by Lyle Schwartz
While GroupM agrees that live ratings are not a long-term viable metric for the local marketplace, we feel they currently provide the only viable … Read the whole story
by Wayne Friedman
Good news for Super Bowl marketers in 2010: More people intend to watch the commercials than the year before. Overall, 57% of U.S. adults … Read the whole story
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by Erik Sass
A new report presented at the Federal Trade Commission's Privacy Roundtable in Berkeley, Calif., warns of threats to consumer privacy posed by new tracking … Read the whole story
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by David Goetzl
Canoe Ventures named a long-time HBO executive as senior vice president and general counsel Wednesday. John Redpath, most recently at the United States Golf … Read the whole story
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by David Goetzl
As Telemundo counts on this year's census to show growth among the Hispanic population -- which could allow it to attract more advertising dollars … Read the whole story
by David Goetzl
The near-forgotten ESPN Classic network may gain some viewership during this summer's World Cup, as ESPN will air re-runs of all 64 games on … Read the whole story
by Wayne Friedman
It's still early, only January -- but the end of the season rating forecast seems to favor Fox. "American Idol" took in a Nielsen … Read the whole story
by Erik Sass
Toward the end of last year, a new trend emerged as big publishers reported smaller revenues but larger profits -- and it continues with … Read the whole story