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by Joe Mandese
In a move that has profound implications for the way advertisers and agencies plan and buy television, Nielsen Tuesday informed clients it will make … Read the whole story
by Wayne Friedman
The Nielsen Company is going ahead with its controversial plan to eliminate live-only local TV program ratings, which covers around 70% of local U.S. … Read the whole story
by Wayne Friedman
Users are responding more positively where brand-names are mentioned in articles, as opposed to banner ads, pop-up ads, email offers or sponsored links. Some … Read the whole story
by David Goetzl
Nat Geo Wild, the spinoff with more of a focus on the animal kingdom, has commitments to be in about 40 million homes, which … Read the whole story
by Erik Sass
The Advocate, one of the best-known news magazines for lesbian, gay, bisexual and transgender people, announced a deal with NBC News Tuesday giving the … Read the whole story
by David Goetzl
Marc Goldstein, the head of GroupM North America and one of Madison Avenue's most knowledgeable pros in the TV buying business, is starting his … Read the whole story
by Erik Sass
While transforming personal listening habits in most areas of life, digital audio devices have also burrowed deep into a setting once considered the last … Read the whole story