MediaDailyNews
Friday, June 4, 2010
  • Context Rules New TV Audience Targeting Systems
    by Joe Mandese

    Context was king during a meeting of The Collaborative Alliance in New York Thursday, where companies ranging from Turner Broadcasting to Nielsen Co. presented … Read the whole story

  • Rival Nets Angry At Fox For Upfront Pricing
    by Wayne Friedman

    Media executives say Fox could have set pricing for its upfront inventory higher than the average 8% or 9% price hikes it received. Most … Read the whole story

  • Revolving Door: Lifetime Hit By More Exec Departures
    by Wayne Friedman

    More changes at Lifetime -- now its top marketing executives have departed. Bob Bibb and Lew Goldstein, who were co-chief marketing officers at Lifetime … Read the whole story

  • Moody's: Newspapers' Recovery May Last 1 Year
    by Erik Sass

    Don't call it a comeback, because frankly, it might not be. That summarizes the most recent outlook for newspapers from Moody's Investor Services, which … Read the whole story

  • Hearst Buys iCrossing, Strengthens Digital Marketing Muscle
    by Erik Sass

    Hearst Corporation, one of the nation's leading magazine publishers, has acquired iCrossing, a leading digital marketing company. Don Scales, the president and CEO of … Read the whole story

  • Upfront: Hank Close Helps Shape Current TV
    by David Goetzl

    Current TV, which turns five in August and is now in 60 million homes domestically, is placing a renewed focus on the upfront. Last … Read the whole story

  • Mag Bag: More Potential 'Newsweek' Buyers
    by Erik Sass

    The Washington Post Co.'s auction of Newsweek seemed to be heating up as the deadline for tendering offers approached, with more potential buyers coming … Read the whole story