by Erik Sass
U.S. media and communications spending is poised for big growth from 2009-2014, per Veronis Suhler, but it draws a distinction between media and ad … Read the whole story
COMMENTARY
by Yosi Glick
What is "social TV"? In theory, it creates a personalized, interactive experience for viewers, increasing both engagement with and consumption of TV programming. In … Read the whole story
by David Goetzl
Rentrak is set to add set-top-box data from 4.3 million homes to bolster its TV measurement products. Rentrak has made a pitch to attract … Read the whole story
by Fern Siegel
Netflix signed a deal with Epix, a pay-TV channel, that allows Netflix members to watch new releases and library titles streamed over the Internet. … Read the whole story
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by Joe Mandese
The fledgling Coalition for Innovative Media Measurement (CIMM) Tuesday said it has commissioned an ambitious study to understand how American media consumption patterns relate … Read the whole story
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by Joe Mandese
The Media Rating Council (MRC), NCC Media and a broad coalition of cable, satellite and telco-based subscription TV providers Tuesday announced plans to develop … Read the whole story
by Erik Sass
One of the nation's largest digital out-of-home networks targeting health club patrons just got bigger, with the announcement from Zoom Media & Marketing that … Read the whole story
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by Joe Mandese
The good news is that the second quarter of 2010 may have been the biggest quarter yet for the burgeoning digital out-of-home media marketplace. … Read the whole story
by David Goetzl
Lionsgate moves further into the network business on Oct 1 as FearNet -- a broadband and VOD venture in the horror genre -- launched … Read the whole story
by David Goetzl
After the Masters became the first golf tournament offered in 3D in April, the third dimension continues this week at the PGA Championship. Turner … Read the whole story
by Erik Sass
Wine, beer, and spirits advertisers have mostly complied with their voluntary commitment to decrease the amount of youth exposure to alcohol ads in consumer … Read the whole story