Despite across-the-board declines in TV broadcast ratings, local TV news is more valuable in drawing viewers' advertising attention than other programming. Read the whole story

A Comcast-controlled NBC Universal will have an array of sports assets, bringing speculation that it will zealously challenge ESPN. ESPN President George Bodenheimer is … Read the whole story

NBC Universal new brand power index for its Women at NBCU ad sales efforts has showed that major technology companies are strong brands for … Read the whole story

The recovery in the outdoor advertising industry appears to be gaining speed in the second half of the year, with the Outdoor Advertising Association … Read the whole story

The HD Radio Alliance is nothing if not persistent. The consortium formed by big broadcast radio groups to promote HD radio technology is planning … Read the whole story

With pop-up stores becoming an increasingly popular marketing technique, the History channel debuts its version in Manhattan. Erected for one month as holiday foot … Read the whole story

Clear Channel Airports has begun experimenting with out-of-home marketer AdRail USA to bring escalator-based advertising to the Chicago O'Hare International Airport, the second busiest … Read the whole story