Wednesday, December 1, 2010
  • Local TV News Captures Viewers' Loyalty

    Despite across-the-board declines in TV broadcast ratings, local TV news is more valuable in drawing viewers' advertising attention than other programming. Read the whole story

  • ESPN Brushes Off Comcast Challenge

    A Comcast-controlled NBC Universal will have an array of sports assets, bringing speculation that it will zealously challenge ESPN. ESPN President George Bodenheimer is ... Read the whole story

  • NBC: Tech Brands Attract Women Consumers

    NBC Universal new brand power index for its Women at NBCU ad sales efforts has showed that major technology companies are strong brands for ... Read the whole story

  • Outdoor Revenues Up 7%, Improves Metrics

    The recovery in the outdoor advertising industry appears to be gaining speed in the second half of the year, with the Outdoor Advertising Association ... Read the whole story

  • HD Radio Plans $100M Marketing Push In 2011

    The HD Radio Alliance is nothing if not persistent. The consortium formed by big broadcast radio groups to promote HD radio technology is planning ... Read the whole story

  • History Pop-Up Store Pitches Channel, Series Debuts

    With pop-up stores becoming an increasingly popular marketing technique, the History channel debuts its version in Manhattan. Erected for one month as holiday foot ... Read the whole story

  • Clear Channel Airports Take To The Rails

    Clear Channel Airports has begun experimenting with out-of-home marketer AdRail USA to bring escalator-based advertising to the Chicago O'Hare International Airport, the second busiest ... Read the whole story