MediaDailyNews
Monday, December 6, 2010
  • Big 3 Forecasters See Ad Economy Expanding In 2011

    Two of Madison Avenue's Big 3 forecasters -- Interpublic's Magna and WPP's GroupM units -- have significantly upgraded their forecasts for the worldwide ad ... Read the whole story

  • Americans Ignore Internet Ads Far More Than TV

    A majority of Americans say they ignore Internet ads -- far more than television, radio and newspaper ads. Some 63% of consumers say they ... Read the whole story

  • When Advertising Critics Tried Harder

    In case you're not familiar with it, that headline is an allusion to "When Advertising Tried Harder," the book written by ad industry chronicler ... Read the whole story

  • DirecTV Touts 'Anytime, Anywhere' Service

    Cord-cutting apparently isn't having much of an impact at DirecTV. But the satellite operator is looking beyond the TV to be responsive to customer ... Read the whole story

  • Oprah Markets Aspiration To Debut OWN

    Getting a glimpse into what Oprah Winfrey has in mind for her new OWN network comes from its initial marketing campaign: It's about personal ... Read the whole story

  • Forecasts Mixed For Traditional Media, Radio Upbeat

    Radio revenues should end 2010 up 5% to $14 billion, according to BIA/Kelsey, which recently revised its industry estimate upwards in future years. That ... Read the whole story

  • Hearst May Buy Hachette Titles

    One of the nation's biggest magazine publishers may be bought out by a rival, as Hachette Filipacchi Media U.S. parent company Lagardere weighs an ... Read the whole story

  • Sherwood Tapped As ABC News President

    Ben Sherwood, who worked at NBC "Nightly News" before rejoining ABC in 2004, has been named president of ABC News, replacing David Westin. He ... Read the whole story

  • Viacom Appeals Suit Against YouTube

    As expected, Viacom is appealing a June court decision that went in favor of Google's YouTube service concerning Viacom's $1 billion 2007 copyright suit ... Read the whole story

  • House Party Parties For 'American Ninja'

    House Party, an experiential marketing company whose name is its expertise, staged a series of house parties for the G4 network last weekend to ... Read the whole story