January 25, 2023
Monday, December 6, 2010
Two of Madison Avenue's Big 3 forecasters -- Interpublic's Magna and WPP's GroupM units -- have significantly upgraded their forecasts for the worldwide ad … Read the whole story
A majority of Americans say they ignore Internet ads -- far more than television, radio and newspaper ads. Some 63% of consumers say they … Read the whole story
- COMMENTARY
In case you're not familiar with it, that headline is an allusion to "When Advertising Tried Harder," the book written by ad industry chronicler … Read the whole story
Cord-cutting apparently isn't having much of an impact at DirecTV. But the satellite operator is looking beyond the TV to be responsive to customer … Read the whole story
Getting a glimpse into what Oprah Winfrey has in mind for her new OWN network comes from its initial marketing campaign: It's about personal … Read the whole story
Radio revenues should end 2010 up 5% to $14 billion, according to BIA/Kelsey, which recently revised its industry estimate upwards in future years. That … Read the whole story
One of the nation's biggest magazine publishers may be bought out by a rival, as Hachette Filipacchi Media U.S. parent company Lagardere weighs an … Read the whole story
Ben Sherwood, who worked at NBC "Nightly News" before rejoining ABC in 2004, has been named president of ABC News, replacing David Westin. He … Read the whole story
As expected, Viacom is appealing a June court decision that went in favor of Google's YouTube service concerning Viacom's $1 billion 2007 copyright suit … Read the whole story
House Party, an experiential marketing company whose name is its expertise, staged a series of house parties for the G4 network last weekend to … Read the whole story
