In a move that could make planning and buying via digital TV set-top data a reality for many big agencies and their clients, Rentrak … Read the whole story

Moving ahead with interactive cable advertising efforts, a big local cable advertising group, the New York Interconnect, says it is offering interactive advertising efforts … Read the whole story

The last few months have seen a spate of new services offering online platforms for buying and selling radio advertising inventory. TheMediaDash.com, an online … Read the whole story

Top-20 cable operator Knology chalked up subscriber erosion at the end of last year to a price increase, saying it badly misjudged what its … Read the whole story

For big theatrical movies, the most common product placement brand name continues to be Apple, which has been the reigning king of product placement … Read the whole story

Netflix has inked a deal with CBS that allows it to stream some of the network's shows, although none that are currently on the … Read the whole story