MediaDailyNews
Tuesday, March 1, 2011
  • 4As, ANA, IAB Band Together To Create Digital Metrics
    by Wayne Friedman

    In another call to consolidate a wide variety of disparate and often confusing digital media metrics, three big industry advertising groups are looking to … Read the whole story

  • Oscar: Big Wins For 'King,' Less Audience For Broadcast
    by Wayne Friedman

    Viewers seemingly agree with critics who said ABC's "The 83rd Academy Awards" was anticlimactic -- as key viewership fell from the year before. The … Read the whole story

  • Bloomberg Goes 'West,' Challenges CNBC
    by David Goetzl

    Bloomberg TV will attempt to dispel any charges of an East Coast bias, while also trying to one-up CNBC. The network is debuting a … Read the whole story

  • TRA Adds Sales Pros To Exec Suite
    by David Goetzl

    TRA, the measurement company that attempts to provide a single-source metric linking how effective TV ads are on purchase behavior, has added top executives … Read the whole story

  • ABC, NBC Battle For Web Supremacy
    by Wayne Friedman

    ABC and NBC continue to yield different results when it comes to their Web activities. ABC claims No. 1 status under Nielsen VideoCensus numbers … Read the whole story

  • 'Cincinnati Enquirer' Unveils City-Specific Social Net
    by Erik Sass

    In a move that represents a potential threat to Foursquare and other location-based social networks, the Cincinnati Enquirer has partnered with DoubleDutch to launch … Read the whole story