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by Joe Mandese
Netpulse Inc., which operates a place-based video network distributed across stationary exercise equipment in health clubs nationwide, this morning announced a series of deals … Read the whole story
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by Joe Mandese
Nielsen is taking another step toward redefining what constitutes TV programs online, informing clients on Friday that it will now allow them to derive … Read the whole story
by Wayne Friedman
Nearly one-third of urban media consumers watch TV on non-traditional platforms -- well over the average for the U.S. Horowitz says those who use … Read the whole story
by Erik Sass
After months of false starts, backpedaling, public wrangling and even a bit of sniping in the trade press, Cumulus Media appears poised to acquire … Read the whole story
by Wayne Friedman
Two major TV executives -- Bob Iger, CEO, Walt Disney, and Chase Carey, COO, News Corp. -- who have been pushing for better monetization … Read the whole story
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by Wayne Friedman
More executive suite changes at NBC -- this time at its integrated marketing unit. Maryam Banikarim, senior vp of integrated sales marketing for NBC … Read the whole story
by Wayne Friedman
Looking to make it easier for prospective fans to share more entertainment assets -- and boost its word-of-mouth marketing -- Paramount Pictures says it … Read the whole story
by Erik Sass
Digital editions for tablet computers are starting to make a noticeable contribution to newspaper circulations, with The Wall Street Journal showing the way. The … Read the whole story