MediaDailyNews
Friday, May 6, 2011
  • C3 And The MRC: Did Nielsen Give Credit When Accreditation Was Due?
    by Joe Mandese

    Three years after the national TV advertising marketplace shifted to C3 ratings as its de facto currency, the Nielsen TV commercial audience estimates were … Read the whole story

  • MTV Chair/CEO Judy McGrath Leaves Company
    by Wayne Friedman

    MTV Networks chairman and CEO Judy McGrath will step down. McGrath has been with the company since 1981 and was named chairman and CEO … Read the whole story

  • AMC's 'Mad Men', WE Drive Rainbow Ad Growth
    by Wayne Friedman

    Cablevision Systems Corp. witnessed big advertising growth in the first quarter at its Rainbow Media cable networks unit -- this coming on the heels … Read the whole story

  • Cablevision Phases Out Bresnan, Extends Optimum And HD Channels
    by David Goetzl

    Cablevision is bringing its "Optimum" moniker to the Mountain West. The cable operator said it will attach the brand -- which it uses for … Read the whole story

  • Mag Bag: Publishers Rush to Sell iPad Subs
    by Erik Sass

    Now that Apple has agreed to new, more favorable terms for selling digital magazine subs on the iPad, publishers are hurrying to market them, … Read the whole story

  • 3net Joins With 2 Sponsors
    by David Goetzl

    The fledgling 3net, which does not run traditional ads yet, has brought two sponsors with "brought to you by"-type roles on board. XPAND 3D, … Read the whole story