January 25, 2023
Tuesday, May 10, 2011
WPP's Mediaedge:cia and Mindshare units dominated the rankings of more than 400 media network shops on their ability to pitch new business, according to … Read the whole story
Posterscope, the big, global out-of-home communications agency that operates under the aegis of Aegis Media, this morning announced a reorganization of its U.S. management … Read the whole story
Ad spending appears to be recovering in the out-of-home industry, judging by the latest results from Clear Channel Outdoor, which said total revenues jumped … Read the whole story
Comcast-NBC Universal marketing efforts are well underway to put the NBC brand onto most of Comcast's sports networks. One major benefit comes from cross-channel … Read the whole story
NBCUniversal's digital studio has renewed a series backed by American Family Insurance that features heavy brand integration and a story revolving around a fictional … Read the whole story
The Washington Post Co. reported that total revenues declined 7% from the first quarter to $1.06 billion from the previous year. This was due … Read the whole story
Bourbon brand Maker's Mark, part of Fortune Brands, is launching its first TV ad effort as part of a multiplatform campaign with Discovery. Discovery … Read the whole story
More mid- to-small-sized TV station groups are feeling a slowdown in advertising sales; Grey's first quarter dropped 1% in revs. National spot was down … Read the whole story
