Citing the "first signs of weakness," Interpublic's Magna Global unit this morning issued a downgrade to its outlook for U.S. ad spending in 2011, … Read the whole story
Capping off a week of research findings and discussions focusing on how Madison Avenue measures audiences across the multitude of screens they use to … Read the whole story
Since I'm not known for being coy, let me make the first prediction for upfront 2012: augmented television will be part of next year's … Read the whole story
Unemployment may remain high and consumer confidence middling, but top media-buying executives suggested Wednesday that clients have no plans to rein in spending, though … Read the whole story
Looking to give advertisers better targeting, Kantar Media is partnering with Experian Marketing Services to add specific demographic data to anonymous viewing data for … Read the whole story
In an appearance at the national cable convention Wednesday, FCC Chairman Julius Genachowski continued his argument that keeping wide broadband availability is critical to … Read the whole story
Investors see the rise of Internet-based audio services as a real threat to companies delivering audio content via other channels, even if they're still … Read the whole story
While turning over aviation design to the wisdom of crowds is probably a bad idea, it works much better for decorating the exterior of … Read the whole story
About one-third of U.S. viewers multitask while watching TV from live or from time-shifted programming. Surfing the Internet is the biggest activity -- 56% … Read the whole story