For the month of May, California is the highest spender at $189 million, followed by Georgia at $58.6 million and Texas with $52.7 million. … Read the whole story

OpenAI is expected to add conversion-optimization for campaigns this week as it rapidly updates ad options for advertisers and its ads page to introduce … Read the whole story

The good news is the percentage of advertisers concerned about the "transparency" of their media agencies has gone down since the ANA first benchmarked … Read the whole story

Too many brands still approach sports marketing transactionally: a logo on a jersey, a tentpole event, or a media buy designed to maximize impressions. … Read the whole story

Attention and revenue often have very little to do with one another. Perhaps no category better illustrates the problem than health and beauty. Read the whole story

Anthropic filed a draft registration statement on Form S-1 with the U.S. Securities and Exchange Commission today in a way that protects its privacy. Read the whole story

"Mozilla ensured that the agreement never contained any express or implicit exclusivity requirement," the company argues in a friend-of-the-court brief filed with the D.C. … Read the whole story

Anyone who watched "Downton Abbey" in the heyday of its fame will watch it the second time with a sense of foreboding that was … Read the whole story

Minecraft 's partnership with Impact.com to power its recently announced affiliate program gives it a digital platform on which to discover, recruit, and manage … Read the whole story

The new offering comes as consumers are using LLM-based tools like ChatGPT, Gemini, Claude and others more often to compare and choose brands. Read the whole story

The generation following Gen Z is already developing media habits that should make marketers, media buyers and anyone still debating the future of television … Read the whole story

A recent analysis of companies that tracks digital media payments and invoices across the ad industry shows more than half made to publishers and … Read the whole story

More than two dozen attorneys general are urging a federal appellate court to reinstate the FTC's claim that Meta Platforms illegally monopolized a market … Read the whole story

Most recently Deering brought on board Kristen Gray as executive vice president-brand consulting. Earlier, two executives joined Adopt, the sports agency Publicis acquired in … Read the whole story

Can we drill down into all the overlapping behavioral and viewing trends among all the various platforms? This can be a daunting task. Read the whole story

Ads deride convention and promote alternative choices. Read the whole story