MediaDailyNews
Friday, June 17, 2011
  • Initiative Consolidates Innovation Teams, Puts Them Under Digital
    by Joe Mandese

    Interpublic's Initiative unit is trying an innovative approach to its disparate array of innovation units: rolling them up. In the hope that the sum … Read the whole story

  • Oprah Wraps TV Show, Laser Focus On OWN
    by David Goetzl

    Even as OWN: Oprah Winfrey Network has had some bumps getting off the ground, Winfrey said Thursday she has confidence success is coming as … Read the whole story

  • Bloomberg Taps Morse To Kick Up Net's Game
    by David Goetzl

    Bloomberg said it has tapped an executive at ABC News' digital operations to lead its 24-hour business news network, which will relish closing the … Read the whole story

  • NHL's 'Guardian Project' Strikes Marketing Deal With NBCU
    by Wayne Friedman

    Extending its TV-sports marketing efforts, Stan Lee's "The Guardian Project," a bunch of comic-book hockey-theme superheroes, has struck a marketing and equity deal with … Read the whole story

  • Mag Bag: Meredith Shutters 'ReadyMade'
    by Erik Sass

    Meredith Corp. is closing ReadyMade magazine and cutting 75 positions companywide, reflecting "ongoing weakness in the home category/marketplace." The bimonthly DIY closed after 10 … Read the whole story

  • Puck Up: NHL Cup Final Scores Top Numbers
    by Wayne Friedman

    Game seven of NBC's "NHL Stanley Cup Finals" did its job as the top-rated show of Wednesday night. It earned high marks versus the … Read the whole story

  • JWT Gets Into Start-Up Game, Sponsors TechStars NY
    by Joe Mandese

    WPP's JWT New York is getting into Madison Avenue's start-up game, announcing a sponsorship of the summer program of TechStars New York, which kicks … Read the whole story