Tuesday, July 26, 2011
  • Songfest: Mobile Entertainment To Hit $54B By 2014

    Mobile entertainment will see near 20% average compounded growth --- with the bulk of the business coming from music -- by 2014. Estimates peg … Read the whole story

  • DO Gets TV Dollars, 44% Shift Spending From TV Budgets

    Media buyers and planners are embracing digital out-of-home video as a way of reaching consumers who are increasingly on the go and less accessible … Read the whole story

  • Nielsen Inks Walmart Agreement To Share Data

    Nielsen has inked a new agreement with big-box retailer Walmart under which the latter will share sales information with the data and research company. … Read the whole story

  • Gannett Taps Goetz As VP, Marketing

    Gannett Co. has hired another NBC Universal marketing executive: Debra Goetz becomes vice president of marketing, handling advertising and integrated strategic marketing and reporting … Read the whole story

  • Nielsen, Kantar Media Strike Deal For DirecTV Set-Top-Box Data

    Looking for greater access to valuable set-top box data for its local TV research products, Nielsen has made a multi-year deal with Kantar Media … Read the whole story

  • Netflix Screens Good Results

    Netflix's second-quarter results show improving numbers when it comes to revenue, income, and the number of subscribers. Netflix profit was up more than 50% … Read the whole story

  • Greenblatt To Mindshare Gaming Director

    With revenues and usage climbing steadily in the sector, WPP's Mindshare North America has appointed Geoffrey Greenblatt to the new position of director of … Read the whole story

  • 'Honolulu Star-Advertiser' To Charge Readers For Online Content

    The club composed of U.S. newspapers charging for some content online -- already growing dramatically -- just added another big title. The Honolulu Star-Advertiser … Read the whole story