MediaDailyNews
Tuesday, July 26, 2011
  • Songfest: Mobile Entertainment To Hit $54B By 2014

    Mobile entertainment will see near 20% average compounded growth --- with the bulk of the business coming from music -- by 2014. Estimates peg ... Read the whole story

  • DO Gets TV Dollars, 44% Shift Spending From TV Budgets

    Media buyers and planners are embracing digital out-of-home video as a way of reaching consumers who are increasingly on the go and less accessible ... Read the whole story

  • Nielsen Inks Walmart Agreement To Share Data

    Nielsen has inked a new agreement with big-box retailer Walmart under which the latter will share sales information with the data and research company. ... Read the whole story

  • Gannett Taps Goetz As VP, Marketing

    Gannett Co. has hired another NBC Universal marketing executive: Debra Goetz becomes vice president of marketing, handling advertising and integrated strategic marketing and reporting ... Read the whole story

  • Nielsen, Kantar Media Strike Deal For DirecTV Set-Top-Box Data

    Looking for greater access to valuable set-top box data for its local TV research products, Nielsen has made a multi-year deal with Kantar Media ... Read the whole story

  • Netflix Screens Good Results

    Netflix's second-quarter results show improving numbers when it comes to revenue, income, and the number of subscribers. Netflix profit was up more than 50% ... Read the whole story

  • Greenblatt To Mindshare Gaming Director

    With revenues and usage climbing steadily in the sector, WPP's Mindshare North America has appointed Geoffrey Greenblatt to the new position of director of ... Read the whole story

  • 'Honolulu Star-Advertiser' To Charge Readers For Online Content

    The club composed of U.S. newspapers charging for some content online -- already growing dramatically -- just added another big title. The Honolulu Star-Advertiser ... Read the whole story