Noting that ad agencies are "proxies" for overall economic growth, a major Wall Street securities firm has downgraded Madison Avenue's prospects following a new … Read the whole story
Advertising revenues for cable networks surged 23% during News Corp.'s strong fiscal fourth-quarter 2011, especially for the top-five prime-time network, FX. All this pushed … Read the whole story
Discovery continues to tout its "ID" or "Investigation Discovery" network as a growth outlet. The network, by one measure, has posted a 69% increase … Read the whole story
Fears of a return to recession are widespread. Media owners will benefit if they identify a strategy well in advance to mitigate an industry-wide … Read the whole story
Ensemble, the Interpublic Group branded entertainment shop, has opened a Los Angeles office and has named Neil Hamel to run it as West Coast … Read the whole story
Lionsgate indicated Wednesday that a news report saying it would launch something akin to a network for mega-star Tyler Perry was on target. CEO … Read the whole story
A federal judge rejected Comcast's request for a temporary restraining order against DirecTV, regarding the advertising for its valuable and profitable "NFL Sunday Ticket" … Read the whole story
The nation's largest ad network for newspapers, the Newspaper National Network, has launched a new sub-network targeting Hispanic consumers through Spanish-language newspapers, both print … Read the whole story