January 25, 2023
Monday, September 26, 2011
Donovan Data Systems and MediaBank, the two dominant and fiercely competitive suppliers of advertising and media-buying processing systems to Madison Avenue, have agreed to … Read the whole story
- COMMENTARY
Let's begin with a quote made famous by Dan Rather. And later, one from Rather's boss Mark Cuban, and a few other interested parties … Read the whole story
WPP's Maxus has been awarded international media planning and buying duties for financial firm Barclays after a formal review. The award is said to … Read the whole story
Publicis Groupe's MediaVest laid off 30 staffers this week or 4% of its workforce, the agency has confirmed. The reduction is tagged a "reorganization" … Read the whole story
Starcom MediaVest Group Exchange, which aims to make media buying more efficient with greater use of automated tools, announced that it is expanding its … Read the whole story
Holding company WPP, which dealt a blow to the U.K. in both prestige and tax revenue when it moved its corporate headquarters to Dublin, … Read the whole story
Looking like pieces of a regular full-length TV series, carmaker Audi and FX Networks will produce a short-form series to help promote the new … Read the whole story
DirecTV CEO Michael White said last week that a promotion giving new customers the "NFL Sunday Ticket" for free this year was designed with … Read the whole story
Dish Network has offered an answer to the new Netflix: Blockbuster Movie Pass. But there's a catch -- you need to be a Dish … Read the whole story
While Fox got no improvement from its highly touted "X-Factor" on its second night, the network could still crow about its first fall season … Read the whole story
The threat of renewed recession combined with ongoing secular change to produce another round of declines in newspaper advertising revenues in the third quarter … Read the whole story
