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by Joe Mandese
Are people who were born or grew up after the explosion of digital media options that began in the 1990s, wired to use media … Read the whole story
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by David Goetzl
E.W. Scripps has a deal to acquire four stations from McGraw-Hill, which will make it the largest ABC affiliate group with 10 stations. The … Read the whole story
by Erik Sass
The outlook for print advertising remains particularly gloomy, at least in the U.S., with ZenithOptimedia predicting continuing declines in 2011, 2012 and 2013. Read the whole story
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by Steve McClellan
Fasten your seatbelts -- there's a lot more change to come to the media landscape. Nigel Morris, North American CEO of Aegis Media, told … Read the whole story
by Erik Sass
The battle between online audio platforms and broadcast radio is heating up, with more and more carmakers unveiling systems that integrate Pandora, the most … Read the whole story
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by David Goetzl
A former top E! marketing executive has taken the CMO role at the Game Show Network or GSN. Stephen Croncota, who once served as … Read the whole story
by Steve McClellan
ZO now predicts that 2011 ad spending will be up 2.2% to $155 billion, a slight upgrade from its July estimate, but global ad … Read the whole story
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by David Goetzl
ABC is turning to Facebook for some "Extreme" marketing that taps into the increased interest in online casual gaming, particularly among females. The game … Read the whole story
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by Wayne Friedman
While the financial markets continue in turmoil, TV station owners can take heart that their biggest advertising category continues to recover with some sales … Read the whole story
by Wayne Friedman
ABC's new "Pan Am" at 10 p.m. slipped about 20% from its debut week -- down to a still decent Nielsen preliminary 2.5 rating/6 … Read the whole story
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by Joe Mandese
Nielsen this morning released a white papers it claims establishes audience reach and effectiveness models for online advertising, including the fact that online media … Read the whole story