MediaDailyNews
Wednesday, October 5, 2011
  • Economic Blues: Ad Spend Slows Worldwide In Q2
    by Steve McClellan

    Advertising expenditures around the world slowed in the second quarter to 5.7% and totaled $127 billion in 36 key markets measured by Nielsen's Global … Read the whole story

  • 4Q TV Scatter Down Vs. Strong Sales In Upfront
    by Wayne Friedman

    Fourth-quarter national TV scatter market pricing appears to be mostly flat to soft -- in terms of pricing and dollar volume -- say media … Read the whole story

  • Cox, Visible World Team For Addressable Ads
    by Wayne Friedman

    Cable operator Cox Communications and addressable advertising company Visible World are starting an addressable effort targeting Cox's 6 million cable TV subscribers. Read the whole story

  • Tech Savvy Crucial To Advertisers, Clients
    by Steve McClellan

    Keeping up with technology is an ad industry obsession, given the pace of technological change and its impact on consumer touchpoints. But the obsession … Read the whole story

  • 'WSJ' Posts 24% Gain in August Ad Revenue
    by Erik Sass

    The Wall Street Journal continues to stand out from an otherwise dismal newspaper industry. Print ad revenue jumped 24% in August, putting the daily … Read the whole story

  • Mag Execs Jazzed By Tablets, Claim Print's Longevity
    by David Goetzl

    Top magazine executives expressed bullishness about the industry's digital opportunities Tuesday, but made clear they feel the traditional printed page has a lot of … Read the whole story

  • Communication Improves Agency-Client Procurement Talks
    by David Goetzl

    The procurement process may continue to be a sore spot between agencies and clients, but there has been improved communication. Part of the reason … Read the whole story