Amazon has reorganized the ways advertisers access its ecosystem. On Tuesday it introduced a unified Campaign Manager that combines Amazon DSP and Ads Console … Read the whole story

The analysis, part of the ANA's just-released update, also finds mostly neutral sentiment associated with web and mobile programmatic buys. Read the whole story

She will continue to report to Stephen Pretorius, chief technology officer, having served the last year as EVP-global head of strategic partnerships and AI … Read the whole story

TL;DR Mamdani won a landslide victory in the New York Mayoral race because his campaign focused on progressive marketing theory not just progressive policy. … Read the whole story

Adobe has further developed its agentic commerce strategy by creating a multimodal, conversational experience for digital properties of brands and enterprises on websites and … Read the whole story

Ken Burns has produced a documentary about the Revolutionary War that sets a new standard for historical documentaries. Read the whole story

Reddit's "Interactive Ads" easily tie into conversations on the platform that may relieve some advertisers' and marketers' stress around zero-click searches, where engines provide … Read the whole story

Meta wrote in a blog post Tuesday that it is committed to spending over $600 billion to support development of its "superintelligence" goals, which … Read the whole story

Roblox is enabling more developers to access and utilize licensed intellectual property from popular shows and movies in an effort to streamline the proliferation … Read the whole story

Two toy giants trade flash for feeling, turning creativity into this season's real gift. Read the whole story

Apple is another kind of business. Unlike Netflix, it has a much broader-based business with its services and devices. And it is not prone … Read the whole story

The partnership with Equativ moves Mozilla further away from traditional ad models that rely on tracking users across the internet. There are other technologies … Read the whole story

MoffettNathanson Research estimated the Amazon ad-supported Prime Video tier will exceed $2 billion in 2025. Read the whole story

Year-to-date spending also continues to fall, down 7.6% year-over-year to $1.8 billion compared to $1.9 billion. Read the whole story

Over the last three years, 765 brands in 13 markets have placed sponsorships on teams in Major League Soccer - up 12% since 2022. … Read the whole story

All of a sudden, people are rejecting their algorithmic identity. Here's how brands and platforms need to give them what they want. Read the whole story

Amazon is urging the 9th Circuit Court of Appeals to reject Prime Video users' attempt to revive claims that the company wrongly shared information … Read the whole story

Among those who follow news influencers, most say it happens by chance rather than intention. Read the whole story

USA Sports will house NASCAR, PGA Tour, Premier League, WWE, WNBA and Atlantic 10 Basketball. It will not include higher-profile NBA programming, which will … Read the whole story