OpenAI will redistribute some of its agentic browsing features - which were tested in the Atlas browser it is shuttering - across ChatGPT's desktop … Read the whole story

Actually, that answer comes from the securities team at NewStreet Research, which capped off a series on OpenAI ad scenarios with that remarkably bullish … Read the whole story

A new device created by Meta developers will record a person's spoken words, create a transcript and run the audio through an AI program … Read the whole story

The IAB has released its Redefining Media Types Standard for public comment, with the goal to define descriptions for digital video products and their … Read the whole story

The IAB says measurement standards need a reset that considers video-consumption elements such as sound quality, "skip-enabled" functions and the type of ad formats … Read the whole story

The partner program - intended to help advertisers discover measurement partners deemed trustworthy by Pinterest - is backed by tvScientific, a performance ad platform … Read the whole story

The sheer breadth of the categories, shows, platforms and Emmy nominees is a clear reflection of the size of the world of television today. Read the whole story

A Google Ads metric that predicts the long-term revenue impact of top-of-funnel campaigns connects early actions like brand searches to expected future sales. When … Read the whole story

Stagwell's National Research Group finds most AI users don't really know what it is or what its potential is beyond basic search. Read the whole story

The partnership with SSP PubMatic leverages programmatic ad tech to create a pathway between advertisers and the broad mobile gaming community, backed by an … Read the whole story

"The veneer of legal process applied over the Commission's retaliation against speech disfavored by this administration is so thin that it is nearly invisible," … Read the whole story

Along with the research, the WFA is issuing a new handbook designed to help marketers better understand how to get the most out of … Read the whole story

A study finds that 43% of U.S. consumers would switch their mobile, broadband or TV provider to find a better sports streaming bundle. Read the whole story

Netflix needs to learn the lesson older TV companies always understood: how building repeatable behaviors among viewers could build long-term loyalty. Read the whole story