MediaDailyNews
Monday, December 12, 2011
  • Corry Exits Amphibian, Joins Unilever

    Amphibian, the Initiative unit that links digital extensions with clients' on-air campaigns, is missing its key executive. Drew Corry, former vice president and director, … Read the whole story

  • Site Specific: Novus Scores $10M Season Ad Deal

    Omnicom print and digital shop Novus has struck a deal with video sports platform Season to place an estimated $10 million in ads on … Read the whole story

  • Mass Media Lags In 2011; Only OOH Ads Grow

    With third-quarter results in from trade organizations representing traditional media, it's clear that newspapers, magazines and radio aren't enjoying much of a recovery in … Read the whole story

  • Traditional Video Outsells Online Content

    Consumer purchases on online video content are rising rapidly -- but still are only one-tenth of the business when it comes to traditional packaged … Read the whole story

  • Ratings Fall, But Nickelodeon Keeps Advertisers Happy

    Nickelodeon may have its problems with sudden declining ratings, but the good news is it has taken care of virtually all its advertising clients … Read the whole story

  • Starz Debuts App For 'Spartacus'

    Starz is turning to a Facebook app to put some marketing might behind the third season of signature franchise "Spartacus." The "Take Up Arms" … Read the whole story