Thursday, January 26, 2012
  • Aetna Juggles Media Planning, Digital Reviews

    Aetna, the health-care insurer, is conducting several agency reviews, the client has confirmed. One is a media planning and buying consolidation review and another … Read the whole story

  • Sports TV Ads Solid, Cable Big WInner In 2011

    TV advertising for national TV sports programming grew 6% for the better part of 2011. Nielsen says advertising hit $10.9 billion for money spent … Read the whole story

  • Print, Radio Revs Braced For 2012 Declines

    2012 doesn't hold much hope for some of the main traditional media categories, including newspapers, magazines and radio, judging by the latest advertising forecast … Read the whole story

  • Ad Mobile Codes Proliferate In Magazines

    Magazine pages became increasingly popular places for marketers to slap QR codes last year. A survey of the top 100 U.S. magazines by circulation … Read the whole story

  • Telemundo Confident In Comcast's Support

    Telemundo chief Emilio Romano spent part of a NATPE appearance touting Comcast's commitment to the Spanish-language broadcaster. Comcast has invested heavily to grab rights … Read the whole story

  • 'X Factor' To Get Makeover

    As significant changes are coming to "The X Factor" this fall, a top executive involved in production suggested the show needs to be more … Read the whole story

  • Activists Push Public Alcohol Ad Ban In Massachusetts

    Advocates are waging a battle against alcohol advertising on public property as the Ways and Means Committee of The Massachusetts House of Representatives considers … Read the whole story

  • Time Warner's Medialab: 'Unmatched' Look Inside Consumer

    Following other media companies and media agencies' efforts, Time Warner has opened up its Medialab in New York City. The project features biometric monitoring … Read the whole story