Thursday, January 26, 2012
  • Aetna Juggles Media Planning, Digital Reviews

    Aetna, the health-care insurer, is conducting several agency reviews, the client has confirmed. One is a media planning and buying consolidation review and another ... Read the whole story

  • Sports TV Ads Solid, Cable Big WInner In 2011

    TV advertising for national TV sports programming grew 6% for the better part of 2011. Nielsen says advertising hit $10.9 billion for money spent ... Read the whole story

  • Print, Radio Revs Braced For 2012 Declines

    2012 doesn't hold much hope for some of the main traditional media categories, including newspapers, magazines and radio, judging by the latest advertising forecast ... Read the whole story

  • Ad Mobile Codes Proliferate In Magazines

    Magazine pages became increasingly popular places for marketers to slap QR codes last year. A survey of the top 100 U.S. magazines by circulation ... Read the whole story

  • Telemundo Confident In Comcast's Support

    Telemundo chief Emilio Romano spent part of a NATPE appearance touting Comcast's commitment to the Spanish-language broadcaster. Comcast has invested heavily to grab rights ... Read the whole story

  • 'X Factor' To Get Makeover

    As significant changes are coming to "The X Factor" this fall, a top executive involved in production suggested the show needs to be more ... Read the whole story

  • Activists Push Public Alcohol Ad Ban In Massachusetts

    Advocates are waging a battle against alcohol advertising on public property as the Ways and Means Committee of The Massachusetts House of Representatives considers ... Read the whole story

  • Time Warner's Medialab: 'Unmatched' Look Inside Consumer

    Following other media companies and media agencies' efforts, Time Warner has opened up its Medialab in New York City. The project features biometric monitoring ... Read the whole story