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by Joe Mandese
C3 Metrics, a leader in so-called "attribution" modeling and analytics for online media, has tapped well-known TV researcher to lead the development and strategy … Read the whole story
COMMENTARY
by Barry Lowenthal, Op-Ed Contributor
Learning how to present ideas effectively is very important in every profession and particularly important when you work in the communications business. Read the whole story
by David Goetzl
As Canoe Ventures looks to build network and advertiser interest in its request-for-information interactive TV product, new data shows about 20% of adults in … Read the whole story
by Erik Sass
The tentative recovery in radio advertising sputtered to a standstill in the fourth quarter of 2011, with total ad revenues declining 2% to $4.5 … Read the whole story
by Laurie Sullivan
TV brands and broadcasters that want more attention from consumers must get them to interact with the content as it airs. So Viggle, a … Read the whole story
by Steve McClellan
MPG has hired Joe Warren as executive vice president of client services, a new position. Warren joins the Havas-owned media shop from crosstown rival … Read the whole story
by David Goetzl
Top-15 cable operator Knology said it would begin charging customers extra to make up for rising costs to carry local broadcast stations. Callling it … Read the whole story
by Wayne Friedman
TV advertising dollars aren't enough when it comes to streaming games of the high-profile NCAA College Basketball Tournament online. For those not getting already … Read the whole story
by Steve McClellan
Paris-based ad agency holding company Publicis Groupe and Dentsu, the Japanese advertising group, have terminated their nearly decade-long strategic alliance. Publicis Groupe paid $850 … Read the whole story
by Wayne Friedman
Fox's"American Idol" has now landed back at its beginnings -- seeing ratings it hasn't seen since it started up 10 years ago. CBS' "Big … Read the whole story