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by Steve McClellan
Aegis Group media shop Carat issued a revised 2012 ad spending growth forecast Thursday, downgrading estimates for the U.S. by half a percentage point … Read the whole story
by Steve McClellan
Global marketing budgets are shifting to emerging markets. The World Federation of Advertisers reports that 60% of global marketers are shifting budgets to focus … Read the whole story
by David Goetzl
A top Nielsen executive said the addition of Walmart data to its retail sales product will go back three years, allowing clients to make … Read the whole story
COMMENTARY
by Jeff Einstein
Big media's self-serving focus on where the money comes from (instead of where the money goes) is designed to polarize the dialogue and inflate … Read the whole story
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by Steve McClellan
Media agency holding company Aegis Group reported 2011 revenue of nearly $1.8 billion, up 21%, while tripling pre-tax profits which rose to $167 million. … Read the whole story
COMMENTARY
by Nick Shore
While much of the media commentary can seem to caricature the Millennial worker as an "entitled" hot house flower, the data points to a … Read the whole story
by Joe Mandese
When it launched to a generation of baby boomers in the early 1980s, the "M" in MTV stood for "music" -- but based on … Read the whole story
by Wayne Friedman
CBS, the model of consistency for TV advertisers, says it will return 18 series for the 2012-2013 season. But one major show left hanging … Read the whole story
by David Goetzl
While the ad market has moved at a modest pace for the LIN station group this year the company expressed optimism Wednesday that an … Read the whole story
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by Wayne Friedman
Nielsen says a recent study adds to the growing evidence showing there is now a direct connection between social media buzz and traditional TV … Read the whole story
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by Wayne Friedman
When it comes to customer experience, TV and Internet providers and services rate almost last across some 18 industries -- only health-care companies generally … Read the whole story
by Erik Sass
The fortunes of Saga Communications followed the rest of the radio industry last year, with revenues dipping in the fourth quarter and the full-year … Read the whole story
by Steve McClellan
Next month (April 25-27), the American Association of Advertising Agencies is holding its first public relations conference in five years.It will discuss how to … Read the whole story